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creating a content culture

March 14, 2009
tags: ,
by Roy Keely

is a step Xcentric is looking to take in 2009. What does this mean exactly?

The end result looks like: a blog, twitter, speaking, articles, white papers, etc…..but what does this mean?

It means:

  • overcoming challenges creates a story to tell
  • sharing information and best practices will lead to more business
  • a call to consciousness versus hum drum business practices
  • why we do what we do…and if we love it so much, why don’t we talk about it more in the public sphere

It will be an interesting adventure and a learning experience to move towards a content culture (or perhaps it should be called ‘story telling’).


from → Marketing
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